Meet Generation V

Transcript

In 1975, Vanguard was born.

And with it, a new generation.

A generation who get great investment value.

Why? We took a stand for people.

For all people. The high rollers and roller bladers. The hip-hoppers, TikTokers, car washers, heart doctors. The boomers, dog groomers, Gen Z and rent-free.

We made it our mission to make investing accessible to all.

To drive down costs and remove complexity through our low-cost funds and ETFs.

To give everyone a fair deal and the best chance of investment success.

To create financial security and hope for the future.

How? Together.

You are the reason we’ve delivered more to a generation of 50 million investors today, and you’re why we’ll keep doing that tomorrow.

Together we’re building Generation V.

Who is Generation V?

Generation V is not defined by age or background. It is defined by opportunity: accessible investing that meets every client where they are.

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All generations,  from Gen Z to retirees

Generation V spans generations, industries and lifestyles. It includes everyone who’s chosen Vanguard, young or old, and from any background.

Person with short hair and a beard, wearing a green button-up shirt over a white t-shirt, making a peace sign with their right hand.

Everyday investors, from beginners to experts

We really do mean anyone. We want to support those new to investing, those that have been doing it for years, and everyone in between. We stand for all of them.

Older person with short, light-colored hair, wearing a blue and white striped shirt and a blue scarf, making a peace sign with their right hand.

People who value simplicity and low cost

Our mission has always been to give investors the best  chance of investment success with our simple, low-cost funds and ETFs.

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Lovers of long-term financial security

We’re committed to helping investors achieve their long-term goals and build a more secure financial future.

Help grow Generation V

You can help grow Generation V by bringing low-cost investing to even more people. Whatever your clients’ goals and life stages, we’ve got the products to match.