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Committed exclusively to our clients

You have what it takes to be a successful investor. We are here to support you:

USD 12.5 Trillion in Assets under Management...

making Vanguard the second-largest asset manager in the world (as at 28 February 2026)

50 million clients globally

By your side, on your side – with low-cost funds and ETFs since 1975

A unique ownership structure

Thanks to our mutual-like ownership structure, we can put our clients first.*

*The Vanguard Group, Inc. is owned by Vanguard's US-domiciled funds and ETFs. Those funds in turn are owned by their investors.

Our mission

Our founder launched the first index fund for retail investors in 1976, giving them access to passive, cost-efficient investments.

On this basis, he founded Vanguard and defined our mission, which still guides our actions today: We want to give investors the best chance for long-term success.

Find out more

Vanguard’s principles for investing success

Some people say investing is complicated. We don't think it has to be. In fact, we think successful investing rests on four simple principles.

Goals
Define clear, appropriate investment goals

Create an investment plan
Balance
Build a broadly diversified portfolio

Finding balance in the portfolio
Cost
Control and minimize costs

Learn more about costs
Discipline
Don't lose sight of your goal

Stay on course

These principles rest on a simple idea: Focus on what you can control for the best chance of investment success.

Discover our investment philosophy

Investing the Vanguard way: Our funds & ETFs

With the low-cost, broadly diversified Vanguard ETFs, you keep more of your returns. Investing with Vanguard is transparent and straightforward.

ETF

ETFs offer a simple, low-cost way to invest in a variety of securities.

You can sell your ETF shares at any time, and you will always know which securities you are investing in.

View all Vanguard ETFs

Frequently asked questions

What makes Vanguard special?

As a customer, am I also a shareholder of Vanguard?

At Vanguard, we work exclusively in the interests of our clients. Vanguard is not listed on the stock exchange and is not owned by external investors but by our fundholders in the US. And because Vanguard belongs to the Vanguard investors themselves, our interests are closely aligned, enabling us to pass on profits to our clients through cost reductions.

While we cannot replicate this mutual model outside the US, Vanguard clients in Europe still benefit from our corporate structure through low costs and our company values.

How are ETFs different from funds?

ETF stands for ‘exchange-traded fund’. Thus, the difference between ETFs and traditional funds lies in their trading. Like individual shares, ETFs are traded on the stock exchange. Traditional funds, on the other hand, are traded via a fund provider or a bank.

ETFs are often equated with passive index investments, but in fact, both active and passive strategies can be launched as an ETF or a traditional fund. Investing involves risks.

What should you consider when selecting funds and ETFs?

Our philosophy is that investing should be aligned with your goals. So think about your investment horizon and your attitude towards risk. Each fund and ETF is assigned a risk profile based on the securities in its portfolio and its investment strategy, which can help you make a decision. As a general rule, funds and ETFs with greater potential returns also tend to be more volatile, while products with lower volatility offer lower potential returns. Investing involves risks.

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