About Vanguard


Why Vanguard?

Vanguard is a different kind of investment company. It was founded in the United States in 1975 on a simple but revolutionary idea: that an investment company should manage its funds solely in the interests of its clients.

This is a philosophy that has helped millions of people around the world to achieve their goals with low-cost, uncomplicated investments.

It's what we stand for: value to investors.

Our story

At Vanguard we believe in offering clients the best chance of investment success. We think we can achieve this through low costs, straightforward products and being aligned with our clients' goals.

My name is Sean Hagerty. I'm the managing director of Vanguard Europe.

We're a different kind of investment company. We believe in making money for investors, not from them. Thanks to our mutual ownership in the US, we're in a position to keep costs low without compromising on quality. Our investors keep more of their returns and can potentially earn more over time.

We build straightforward products, presented in a plain-talking manner. Our funds offer easy access to a diversified range of assets. The funds we offer, the services we provide, every decision we make, is designed to benefit you, the client.

Vanguard was founded in 1975 and it is now one of the largest asset managers in the world. We think our growth over the last 40 years comes from taking a stand for all investors and treating them fairly. We are committed to bringing our UK and European clients the same benefits that have driven our growth globally.

The 'Vanguard difference' is helping millions of investors around the world. I hope we can help you to achieve investment success.

Thank you for listening.

Vanguard facts and figures*

Valley Forge, Pennsylvania, USA
Mortimer J. Buckley
Mortimer J. Buckley
Funds offered
203 in the US, and 207 funds in the markets outside the US.
Founded in
Global AUM
USD 7.5 trillion*
Client owned**
Number of employees
18,800 worldwide***

*Data as at 31 March 2022. Monetary figures are in US dollars.

**The Vanguard Group, Inc. is owned by Vanguard's US-domiciled funds and ETFs. Those funds in turn are owned by their investors.

***Crew headcount updated annually as of 12/31/2021.

Vanguard’s principles for investing success

It’s easy and often tempting to focus on short-term market movements, the economy, manager ratings or the performance of individual funds. This may lead you to overlook the basic principles that we believe will give you the best chance of success.

These principles are based on a simple idea: Focus on what you can control.


Create clear, attainable goals

The first step in creating a financial plan is to set measurable and attainable goals. This helps investors stay focused and avoid unnecessary risks. 

In the market, as in life, there will always be unexpected twists and turns. That’s why plans can change over time. But planning early can help investors develop a more goal-oriented asset allocation, avoid mistakes and enjoy the feeling of not leaving their future up to chance.


Develop a suitable asset allocation using broadly diversified funds

A successful investment strategy is based on a diversified portfolio aligned with its objective. By diversifying their investments across markets, regions and sectors, investors can avoid unnecessary risks and limit volatility.

The higher the return potential of an investment, the greater its risk and potential volatility. That’s why the asset allocation should be based on realistic return expectations and a thorough understanding of one’s own risk tolerance.


Minimise cost

You can’t control the markets, but you can control how much you pay to invest. Investors should always be aware of their costs, since every euro that you pay in fees comes at the expense of your potential return. 

In fact, our research suggests that lower-cost investments have tended to outperform higher-cost alternatives. So, when it comes to investing money, a higher price does not always indicate better quality.


Stay focused and think long-term

Investing evokes emotions that can disrupt the plans of even the most sophisticated investors – often at the expense of returns. When investors sell assets out of fear or follow a market trend, they often end up trailing the market. And every time they reconfigure their portfolio, they may incur costs or be subject to taxation.

You can counter emotions with discipline and a long-term perspective. This can help you stick to your plan.

We don’t offer investment advice based on personal circumstances. If you are unsure whether the products mentioned on this site are suitable for you, please speak to a financial adviser. Past performance is not a reliable indicator of future results. The value of investments, and the income from them, may fall or rise and you might get back less than you invested.